Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
'We have learned a lot,' Publicis Groupe chief executive insists.
$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.
Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians
Perceived value outranks service in India says Epsilon '13 Consumer Loyalty study; seven-country study covered 400 respondents in India
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