epsilon
Cookies crumble, privacy prevails: Marketing’s new playbook
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Epsilon appoints Pratik Nath as managing director of India operations
Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.
Publicis CEO on growth and Epsilon's instrumental role
Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021
Publicis Groupe launches money-back guarantee to marketers
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
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