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Arthur Sadoun: Epsilon will not be another Sapient nightmare
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Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

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Publicis Groupe acquires Epsilon in its biggest ever deal
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Apr 15, 2019

Publicis Groupe acquires Epsilon in its biggest ever deal

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

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Why India lags in customer experience
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Feb 08, 2017

Why India lags in customer experience

Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians

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‘TV preferred medium for marketing messages; second to e-mail for SEC A’
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Apr 26, 2013

‘TV preferred medium for marketing messages; second to e-mail for SEC A’

Perceived value outranks service in India says Epsilon '13 Consumer Loyalty study; seven-country study covered 400 respondents in India