epsilon
Publicis Groupe launches money-back guarantee to marketers
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
Arthur Sadoun: Epsilon will not be another Sapient nightmare
'We have learned a lot,' Publicis Groupe chief executive insists.
Publicis Groupe acquires Epsilon in its biggest ever deal
$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.
Why India lags in customer experience
Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians
‘TV preferred medium for marketing messages; second to e-mail for SEC A’
Perceived value outranks service in India says Epsilon '13 Consumer Loyalty study; seven-country study covered 400 respondents in India
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