Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.
LATEST
WPP integrates Google Earth AI into WPP Open
Integration follows the $400 million Google Cloud partnership announced in October.
Industry weighs in on gaming rules reset
Stakeholders welcome clarity but flag gaps in execution, financial frameworks, and ecosystem readiness as India’s gaming rules take shape.
TCS, Lenskart, Emcure Pharmaceuticals: why Indian brands keep failing the same cultural test
There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.
WPP Media’s Wavemaker retains integrated media mandate for Red Bull India
The agency has had the mandate since 2009.
True integration must go beyond coordination across departments: Jaeho Yoo
Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.
Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
AdLift sets steep FY27 growth targets amid AI shift
With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing benchmarks.
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