environment consciousness

Beyond the box: Why FMCG brands must rethink packaging
Apr 28, 2025
Preetie Kotur

Beyond the box: Why FMCG brands must rethink packaging

Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Rise of the neo-creator class in India as influencers, consumers converge
Oct 23, 2024
Campaign India Team

Rise of the neo-creator class in India as influencers, consumers converge

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.

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