elliot polak

Jun 18, 2012

Campaign@Cannes Blog: How talking about that four letter word can make advertising better

Bits and pieces from the sessions, and India spotting on day one of the Cannes Lions International Festival of Creativity 2012

Sep 18, 2009

Opportunities of marketing in a recession: Textappeal’s Polak

Low-Cost High-Return recession marketing was the premise of Textappeal’s founder and CEO Elliot Polak’s presentation. Polak spoke about the numerous opportunities that brands have in the present economic crisis and spoke in detail about the various qualities that brands can adopt to weather the economic climate.“Empathy or the ability to feel people’s pain is an important lesson for brands today, to tell consumers that they understand how they feel and react accordingly,” he said.