Bits and pieces from the sessions, and India spotting on day one of the Cannes Lions International Festival of Creativity 2012
Low-Cost High-Return recession marketing was the premise of Textappeal’s founder and CEO Elliot Polak’s presentation. Polak spoke about the numerous opportunities that brands have in the present economic crisis and spoke in detail about the various qualities that brands can adopt to weather the economic climate.“Empathy or the ability to feel people’s pain is an important lesson for brands today, to tell consumers that they understand how they feel and react accordingly,” he said.
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