Creates a bespoke unit to serve the appliance company across Asia Pacific, Middle East and Africa
Mindshare has bagged the Videocon D2H business along with Philips and Electrolux.
The company's product portfolio includes refrigerators, washing machines, microwaves and air conditioners
Mudra West, a unit of Mudra India, has been awarded the creative duties for Philips' colour televisions and consumer durables brand - Electrolux. The account was won following a multi-agency pitch and it will be handled out of the Mumbai office.
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