Agency chiefs on the good and the bad of their agency's performance at Effies 2010
Celebrating its tenth anniversary, Effies 2010 was held on December 7 at RWITC in Mumbai. With representatives attending from most of the creative agencies, the event had its highest ever turn out.
Ogilvy India finished with 145 points, while Lowe Lintas and Mudra Group ended with 90 and 75 points respectively. Tata Teleservices won the Client of the Year award.
The remaining 20 case studies for Effies 2010 were presented on December 4.
Hosted by the Advertising Club of Bombay, 29 case studies short-listed for the Awards were presented on December 3.
Number of categories in EFFIES, this year, is set to rise from seven to fifteen. Last date for submission of entries is 1st November 2010.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins