In our continuing brand-building series, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on what to do—and avoid—when developing and delivering a winning brief.
Campaign Asia-Pacific and global marketing consultancy EffectiveBrands would like to invite you to participate in the worldwide Marketing2020 study, which aims to address how marketing can best focus and organize to support business growth. (And you could win an iPad Mini.)
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