edelweiss tokio

Jan 24, 2024

The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio

Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable

May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

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