edelweiss tokio
Jan 24, 2024
The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable
May 29, 2019
Opinion: Marketing is not a department, it is a culture
The author explains how marketing can cease to be a department and transform into a culture.
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