Last morning, I wrote the post on the ET sneak peek in a hurry and a temper.Before I reached office, I had spoken to Mindshare’s Ragothaman Gowthaman, Group M’s Vikram Sakhuja and Network 18’s Anuradha Sengupta on their views.I tried to speak to JWT’s Colvyn Harris, but his phone was unreachable.
A total of 33 shortlisted case studies were presented on Monday as part of the Effies, the Advertising Club of Bombay’s annual awards for effectiveness in advertising.Most agencies began queuing up early morning for a dry run of their presentations at KC College’s Rama Watumull’s auditorium, a change from the Welingkar’s, which has hosted these presentations for the past few years.Attendance was low-key, but advertising professionals from Lowe Lintas, O&M, Mudra did show up to support their agencies.
Mudra Group has launched a multi-media campaign to launch The Economic Times Power of Ideas initiative which encourages people to realize their entrepreneurial dreams. Mudra, Tribal DDB and Mudra Marketing Services have jointly worked on the campaign. Mudra was tasked to create a campaign to call potential entrepreneurs to join a platform which will convert their ideas to business.
Nokia has been declared the number one brand according to the Brand Equity’s Most Trusted Brands survey, as reported in today’s Economic Times. The survey was conducted across 12 cities and involved over 8000 respondents.
It’s becoming apparent that, despite loud silences from both Network 18 and The Times of India, Jaideep Bose is indeed leaving the latter to join the former.And the blogosphere is full of posts and comments on how the brothers Jain have got their comeuppance for having underpaid journalists for decades and for leaving the balance of power in the hands of the marketing geniuses rather than with the editors.Two bizarre positions: underpayment and undermining.
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