dubai lynx 2015

Apr 07, 2015

‘A lot of folks don’t realise that they are planners’

The global chief strategy officer of McCann Worldgroup speaks about ‘The Truth About Global Brands’ study, evolution of planning, planners as agency leaders, and the future of the function in a connected world

Mar 12, 2015

Dubai Lynx 2015: ‘If everybody loves your work, you’re playing it way too safe’ – David Carson

Draw from your own experience to better the work, said the graphic design legend

Mar 10, 2015

Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins

Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president

Mar 10, 2015

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.

Mar 10, 2015

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement

Mirum’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.

Mar 09, 2015

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.