The global chief strategy officer of McCann Worldgroup speaks about ‘The Truth About Global Brands’ study, evolution of planning, planners as agency leaders, and the future of the function in a connected world
Draw from your own experience to better the work, said the graphic design legend
Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president
Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.
Mirum’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.
Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”
The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.
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