The surprise appearance of the ousted Droga5 exec on stage at the London International Awards’ Creative Liaisons has reportedly led agency network FCB to terminate its relationship with the organisers.
It's a rare achievement for an ad to create fictional characters you'd actually really love to be friends with.
Sale of Droga5 to Accenture will help it stay relevant, founder says.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The iconic agency will live as part of Accenture Interactive.
It's time for the industry to regain its cultural significance, says the author
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