The author explains why he would rather see an 'Indian' company win the rights
Dream11 picks up the sponsorship rights for Rs 222 crore.
In the news: Elleys' Switches, FanCode, First Economy, GenY Medium, Tatvic Analytics, Tonic Worldwide
Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots
Colaco was VP and MD at NBA India while Krishnan was EVP and business head for Sony Pictures Networks (sports)
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