dream11
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Knocking down new doors to creativity
Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
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Dream11 pivots to free-to-play model amid regulatory churn
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
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Apollo Tyres replaces Dream11 as Team India jersey sponsor
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Fantasy sports AI models extend beyond gaming: Whitepaper
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
IPL 2024 sponsorships round-up
Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.
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