The agency was selected following a pitch process
If there’s been one common refrain around the recent IPL controversy, it’s been about the gradual erosion of Brand IPL. Campaign India spoke to key industry professionals to understand the impact of the controversy on the brand. The general consensus?
The weekend is upon us once again and there’s plenty of sport to look forward to.The third season of the DLF IPL is into its third week and the action just gets hotter. There are three games to catch this weekend. On Saturday, in the only game for the day, the two teams at the bottom of the table; Kings XI from Punjab and the Kolkata Knight Riders will lock horns with each other at the Eden Gardens. The game starts at 20:00hrs.
aMap has released viewership numbers for the first two days of cricketing action for the Indian Premier League's third season which kicked off in Mumbai on Friday.The home-coming of the League has reflected positively for television viewership. According to data available with aMap, the ratings for Day One's cricketing action (Top 6 metros, C&S 15+) - Deccan Chargers versus Kolkata Knight Riders - showed a 22% jump from 3.5 last year to 4.3 this year. The match began at 20:00 hrs and went on till midnight.
Mediaedge:cia’s annual study ‘Food for Thought’, aims to predict viewership patterns for the third season of the IPL. The study was conducted among 903 adults of SEC A, B and C, of C&S homes, between March 1 and 5. The study is powered by Meritus, GroupM’s analytics company based in Bangalore.
The Indian Premier League's new season is about a month away and this time, the BCCI's brief to creative agency Ogilvy & Mather has been to craft a campaign that will pack the stadiums.
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