direct marketing association of india

Jan 28, 2014

‘We are starting to learn much more from B2C marketing’

Costanza Tedesco, SVP, marketing communications, SAP, says it is important is to have that continually ‘switched on’ audience

Jan 27, 2014

DMAi 2014 Convention: Day three - ‘60 pc of buyer’s decision is taken before they choose to engage with a brand’

Nishant Rao, country manager, LinkedIn India, on how centralised marketing is shifting to decentralised marketing

Jun 03, 2013

‘Accuracy and efficacy of (data) analysis is the biggest concern’: Virginia Sharma, IBM

CMOs are influencing manufacturing and distribution decisions, says Sharma, chairperson, DMAi 2013 Convention