digital ads

Flipkart’s ad credit playbook eyes seller growth, IPO goals
Jul 21, 2025
Campaign India Team

Flipkart’s ad credit playbook eyes seller growth, IPO goals

With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
Nov 21, 2023
Beau Jackson

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period

The average global percentage of waste is 61%

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