In the race to look premium, brands increasingly look and sound the same. That's as much a communications problem as a branding one.

Google's vice president of Southeast Asia on the company's “agentic Gemini era”, giving rise to new opportunities for brands and how they can interact with customers.

To compete for ad dollars, the open web must match the ease of buying offered by Google and Meta while capitalising on its strengths in trust and publisher relationships, says Taboola CEO Adam Singolda.

Going viral isn’t enough. The real test is whether your brand can convert that attention into lasting value before the algorithm shifts.

The smartphone company’s head of brand-marketing and growth, Archi Gogoi, says that the brand is building on trust, accessibility and consumer relevance, not specs alone.

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.

The WPP CEO wants the advertising major to move faster, so that it can pivot from a holding company to growth partner for customers.