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TOP STORY

MiQ sharpens India push as Sigma enters programmatic workflows

By Vinita Bhatia

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.

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Kids pick up The Whole Truth’s clean advertising...

Education-led storytelling has long been the brand's calling card. In a new film, it extends that play...

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THE WORK

Actor Paresh Rawal puts price of medicine under lens

By Campaign India Team , 13/03/2026

Eli Lilly reframes obesity conversation

By Campaign India Team , 04/03/2026

Charged Pro taps anime for street speed

By Campaign India Team , 02/03/2026

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By Campaign India Team , 27/02/2026

Myntra dips into star power during sale season

By Campaign India Team , 25/02/2026

Drop tests enter the Indian kitchen

By Campaign India Team , 24/02/2026

IWD campaigns that sparked the right conversations

By Campaign India Team , 11/03/2024

MMGB: PC Chandra Jewellers wants to boycott 'Women's Day' celebrations

By Campaign India Team , 05/03/2018

PARTNER CONTENT

South Era Network Launches to Bring the Global South to the Center of the Global Conversation

By Content Labs , 09/03/2026

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Podcasts

Continental Coffee pours out premium coffee without discounting the brand

06/03/2026

Runwal Realty shifts from floor plans to family legacies amid premiumisation slowdown

27/02/2026

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06/05/2025

AI, PR, and the battle for relevance: Archetype’s big bet

15/04/2025

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Trending:

MiQ sharpens India push as Sigma enters programmatic workflows

Apple MacBook Neo colours hint at design’s new role

'Is my expiration date already being calculated?'

Don’t get mad, get even: why advertising needs a revenge arc

Escaping the engagement trap

Are brands ready for a cricket situationship?

Publicis Groupe acquires creative analytics platform AdgeAI

Ikea contacts agencies about global media review

'Is my expiration date already being calculated?'

India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year

Omnicom hoovers up Dyson's $500m global media account

Actor Paresh Rawal puts price of medicine under lens

Eli Lilly reframes obesity conversation

Charged Pro taps anime for street speed

Kids pick up The Whole Truth’s clean advertising mantle

Myntra dips into star power during sale season

Drop tests enter the Indian kitchen

IWD campaigns that sparked the right conversations

MMGB: PC Chandra Jewellers wants to boycott 'Women's Day' celebrations

South Era Network Launches to Bring the Global South to the Center of the Global Conversation

Nayara Energy’s ‘Naye India Ka Nayara’ film shows how Fuel Meets Performance as a story of progress

When Marketing Owns Growth: Why MMA India is Convening 50+ CMOs Across Mumbai & Bengaluru

Continental Coffee pours out premium coffee without discounting the brand

Runwal Realty shifts from floor plans to family legacies amid premiumisation slowdown

Leo without the Burnett is still brimming with creative ambition

AI, PR, and the battle for relevance: Archetype’s big bet