In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
What does Cristiano Ronaldo's transfer to Juventus mean for the brands of the club and football star?
Watch the film conceptualised by BBC Creative here
Watch the film conceptualised by TBWA\Spain here
Some tweets that caught our attention this week
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