Only Indian entry among 17 shortlists
Mindshare, a division of Group M, has conceptualised ‘Cornetto Luv Reels’ - a series of short films based on user-generated content. Through a contest, the brand invited entries from young aspiring actors, music directors and scriptwriters to be a part of the initiative. The first film titled ‘Like I Love You’ was produced by MTV and Red Chillies Idiot Box and went on air on July 3 on MTVPlex. The story is a boy-meets-girl-in-the-UK romance and features some of the winners and, of course, Cornetto.
Lowe has promoted its creative director Samrat Dasgupta to the post of regional creative director to handle Unilever ice-cream business – Walls. In his new role, Dasgupta will be based out of Bangkok.
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