Jul 09, 2010

Cornetto Luv Reels films go on air

Mindshare, a division of Group M, has conceptualised ‘Cornetto Luv Reels’ - a series of short films based on user-generated content.  Through a contest, the brand invited entries from young aspiring actors, music directors and scriptwriters to be a part of the initiative. The first film titled ‘Like I Love You’ was produced by MTV and Red Chillies Idiot Box and went on air on July 3 on MTVPlex. The story is a boy-meets-girl-in-the-UK romance and features some of the winners and, of course, Cornetto.

Dec 24, 2008

Lowe promotes Dasgupta as regional creative director for Walls

Lowe has promoted its creative director Samrat Dasgupta to the post of regional creative director to handle Unilever ice-cream business – Walls. In his new role, Dasgupta will be based out of Bangkok.