connected tv
Criteo charts new course with AI, retail media and CTV
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
VDO.AI unwraps interactive ads for India’s festive media blit
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
CTV’s not the future; It’s already your media plan
Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media strategies, notes VDO.AI’s co-founder and CTO.
CTV moves in: JioStar plots the big-screen play
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
Why Zee5’s language-first bet may be its best yet
As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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