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Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25
Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.
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Bombay Shaving Company lathers on sensi-bility into its latest marketing campaign
The grooming company's founder and CEO, Shantanu Deshpande, and CMO, Gauri Malhotra, spill the beans to Campaign on why Deshpande starred in their latest ad, risking a meme frenzy. This move showed his confidence in the product and his coolness at taking a joke on the chin.
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Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged
On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.
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ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign
Conceived by Steve Priya, the ad features actor Jim Sarbh.
Ambuja and ACC aim to make marine pollution water under the bridge
Watch the films conceptualised by Alok Nanda and Company here
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