collective
Apr 04, 2025
Rekha Rao launches OON, a women-only A&M services collective
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
Aug 23, 2024
Orry, Karan Johar and Crocs champion individuality and creativity
Teaming up with celebrity influencer and film director, the footwear brand shows off how Jibbitz charms turn shoes into a personalised statement with ‘Crorry’.
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Jun 04, 2024
Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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