Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

Jul 09, 2017

Blog: The old order changeth; Horlicks leaves JWT

An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days

Feb 16, 2017

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

Feb 16, 2017

Opinion: Khoob jamegi jab mil baithenge do yaar....

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

Feb 06, 2017

Opinion: The Advertising Kurukshetra

If you had to choose between the army and the general, whom would you pick?