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Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
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Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

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Blog: The old order changeth; Horlicks leaves JWT
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Jul 09, 2017

Blog: The old order changeth; Horlicks leaves JWT

An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days

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Opinion: From La La Land to La La Brand
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Feb 16, 2017

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

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Opinion: Client-agency Valentines: a 4X4 drive
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Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

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Opinion: Khoob jamegi jab mil baithenge do yaar....
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Feb 16, 2017

Opinion: Khoob jamegi jab mil baithenge do yaar....

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

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Opinion: The Advertising Kurukshetra
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Feb 06, 2017

Opinion: The Advertising Kurukshetra

If you had to choose between the army and the general, whom would you pick?

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