client
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Blog: The old order changeth; Horlicks leaves JWT
An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days
Opinion: From La La Land to La La Brand
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
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