CNBC TV18 and Moneycontrol.com have collaborated to launch Moneycontrol My TV, an online TV module that aims to combine the benefits of both companies in the Indian business and online financial space. Users can check it out at www.moneycontrol.com/tv. Partnering Moneycontrol.com in this initiative is Cisco.
Cisco has unveiled the second phase of its "Welcome to the Human Network" brand campaign called "The Human Network Effect" in India. The brand campaign is targeted at customers, partners and employees, and includes a 360˚ media buying strategy focused on multi-platform media such as TV, Out-of-Home and digital media. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the Human Network story, this is Cisco's first-ever marketing campaign in India to coincide with the global launch.
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