cinema advertising
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
Films released in February gross INR 1,245 crores on box office: Report
Chhaava contributed 53% to total box office revenues of the month, finds Ormax Media report.
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
With a new set-up in the boot, is Indian cinema driving into glory days?
Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
