cinema
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How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
Prada unveils cinematic-style film starring Tom Holland searching for 'another way'
McCann created the campaign, which was directed by Thomas Vinterberg.
Annapurna Studios elevates Indian filmmaking with Dolby-certified facility
The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on high-budget, innovative campaigns.
Government allows theatres to operate at 100% — what's next?
With the cinema industry now allowed to operate at 100% occupancy, we speak to industry experts who analyse what this would mean for the medium and its counterparts
IAA Young Turks Forum: Why we tell stories of resurrection, not crucifixion
Second IAA Young Turks Forum featured film makers Stuart Sender and Mahesh Bhatt
Cannes 2013: The judges' favourites
Industry luminaries who were part of the judging process reflect on the highlights of this year's festival.
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