centuryply

Apr 02, 2024

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

Feb 26, 2020

CenturyPly aims to be the right choice for angry Indian families

Watch the film conceptualised by ideas@work here

Jul 13, 2017

CenturyPly assigns creative duties to Plan B

Account won post a multi-agency pitch

Oct 07, 2016

Weekend Watch: CenturyPly

Watch the film conceptualised by the brand's in house team

Sep 07, 2016

Agency Spotlight August 2016: DDB Mudra

Standout work on Max 2, CenturyPly, Royal Challenge, Ameo and Big Bazaar

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