celebrities
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Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
Goafest 2025 reveals line-up of industry leaders and celebrities for the show
The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
I sincerely hope that both clients and agencies start thinking ideas again: Piyush Pandey
Ogilvy's chairperson for global creative and executive chairperson - India, shares what he would like to see changed or tackled next in the Indian advertising industry
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Are the little stars twinkling enough?
Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…
Influencers (and celebs and sports stars) have less influence than you might think
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson
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