Jul 11, 2016

Yuvi’s YouWeCan eyes health, sport, education; 'focus now on consolidation'

Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board

Jul 27, 2013

T.O.M. Tweets

Some tweets that caught our attention this week

Dec 02, 2010

Live Issue: Rising trend of big ticket celebrities on GECs

Jagadeesh Krishnamurthy questions whether the trend of using celebs is a sensible strategy for these channels.

Feb 02, 2010

Anant’s blog: Of celebrity own goals

Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.