Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board
Some tweets that caught our attention this week
Jagadeesh Krishnamurthy questions whether the trend of using celebs is a sensible strategy for these channels.
Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.
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