Sep 05, 2023

I sincerely hope that both clients and agencies start thinking ideas again: Piyush Pandey

Ogilvy's chairperson for global creative and executive chairperson - India, shares what he would like to see changed or tackled next in the Indian advertising industry

Mar 17, 2022

Are the little stars twinkling enough?

Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…

Jul 15, 2021

Influencers (and celebs and sports stars) have less influence than you might think

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson

Jul 11, 2016

Yuvi’s YouWeCan eyes health, sport, education; 'focus now on consolidation'

Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board

Jul 27, 2013

T.O.M. Tweets

Some tweets that caught our attention this week

Dec 02, 2010

Live Issue: Rising trend of big ticket celebrities on GECs

Jagadeesh Krishnamurthy questions whether the trend of using celebs is a sensible strategy for these channels.