case study

CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan
Aug 25, 2010
Campaign India Team

CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan

Sony Handycam has created a ‘Witness love film festival’ to combat the decline in the camcorder market in Taiwan.

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’
Aug 23, 2010
Jane Leung

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’

Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.

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