burson

Jul 21, 2025

Shake the greenwash: Why India’s sustainability story needs data, not drama

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.

Jun 11, 2025

Burson ties reputation to ROI with AI tool

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.

Apr 09, 2025

63% of Gen Z Indians give high importance to mental health: Study

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

Aug 22, 2024

Burson Group India announces new organisational structure

The agency also appointed Dolly Tayal as managing director of Burson Genesis.

Jun 13, 2024

Burson makes a bright entry globally, reveals new products, services and academy

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

Mark Read details the thinking behind the move, including what role AI may have played