burson
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Burson appoints HS Chung as CEO for Asia-Pacific
Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.
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Burson appointed to strengthen communications for Mirae Asset Sharekhan
Mirae Asset Sharekhan selects Burson to enhance its brand visibility and support its positioning as a full-service financial solutions provider.
Reputation becomes business’s most volatile asset
Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.
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Shake the greenwash: Why India’s sustainability story needs data, not drama
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
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