burson
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Burson Group India announces new organisational structure
The agency also appointed Dolly Tayal as managing director of Burson Genesis.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
Mark Read details the thinking behind the move, including what role AI may have played
'Lobbying doesn't need lots of rules and regulations, it just needs transparency'
Kevin Bell, global chair of Burson Marsteller’s public affairs practice, reflects on why 'Leave' prevailed over 'Remain' in the UK Referendum
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