burson
Reputation becomes business’s most volatile asset
Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.
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Shake the greenwash: Why India’s sustainability story needs data, not drama
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Burson Group India announces new organisational structure
The agency also appointed Dolly Tayal as managing director of Burson Genesis.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
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