Jul 16, 2014

Ad cap: Delhi HC adjournment will save broadcasters from damp Diwali

The High Court yesterday adjourned hearing of the 10+2 ad cap case to 25 September

Dec 16, 2013

NBA mulls next step on 10+2 ad cap post TDSAT dismissal of appeal

‘Rate increases will be relatively muted compared to what was expected earlier’: Ashish Bhasin, Aegis Media

Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

Jun 11, 2013

‘Why don’t they tell us where the problem in methodology is?’: LV Krishnan

The CEO said no specific complaint had been placed before TAM prior to the channels' serving the cessation notice.

Jun 11, 2013

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association