Jul 02, 2024

Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness

Lowe Lintas Bangalore conceptualised the paw-some campaign.

Sep 22, 2023

Creative critique from a gender lens: 11-15 September

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Mar 29, 2022

Battle of the Brands: Britannia vs Parle

In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category

Sep 15, 2021

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

May 24, 2021

Britannia Pure Magic proves love to be magical  

Watch the film conceptualised by McCann South here