britannia
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Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
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Britannia’s equal parenting campaign: Does it hit the right spot?
INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
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