britannia
Britannia Milk Bikis launches special edition biscuit extending Adengappa storytelling
The collectible biscuit variant expands its GenAI-led Adengappa Kadhaigal 2.0 storytelling platform.
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NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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Britannia Milk Bikis and Talented revive Adengappa Kadhaigal 2.0 for interactive storytelling
The new edition of Adengappa Kadhaigal enhances parent–child storytelling through a simple, Gen AI-led experience.
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Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
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