britannia
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness
Lowe Lintas Bangalore conceptualised the paw-some campaign.
Creative critique from a gender lens: 11-15 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Battle of the Brands: Britannia vs Parle
In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category
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Britannia’s former VP-marketing Vinay Subramanyam joins Pidilite
Had quit his role in December 2021
Raahil's blog: Are ideas in advertising drying up?
The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past
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