Watch the film
But are his endorsements burning bright?
The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
In the news: Big FM, Bridgestone, Flags Communications, GSK Consumer Healthcare
In the news: Bridgestone, CK Birla Group, Foolish, Langoor, Lux, Patrika Group, Red FM
Vaibhav Saraf, general manager, sales and marketing, Bridgestone India talks about their tie-up with the WSH and Bridgestone's marketing initiatives in India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins