In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.
The Indian Brands report was released in Mumbai on September 9
Millward Brown has released its annual Millward Brown Optimor 'BrandZ Top 100 Most Valuable Global Brands' list, the rankings for which take into account customers' opinions on brands.For the first time, an Indian brand - ICICI Bank - features in the list at number 45, alongwith 12 other brands from developing markets. This is the first year that all members of the BRICs have been represented with new entrants from China, Russia and Brazil.
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