branding
Landor’s coolest test: When a garment becomes a brand bet
Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.
Slow and steady wins the brand
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.
Pepsi’s ‘Stiiiiing’ shows culture beats branding
By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.
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Search me if you can: Fashion’s SEO shake-up
Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.
From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
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