branding

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Shoppers Stop says women are worth their wait
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May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

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CEAT appoints Amit Tolani as its marketing head
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Apr 08, 2019

CEAT appoints Amit Tolani as its marketing head

A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales

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“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
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Apr 02, 2019

“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla

At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.

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Spotify captures the moments of sneaking away with dad's car
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Apr 01, 2019

Spotify captures the moments of sneaking away with dad's car

Watch the film conceptualised by Leo Burnett India here

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Blog: The world's most difficult branding exercise
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Mar 31, 2019

Blog: The world's most difficult branding exercise

What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.

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SBI makes a song and dance about home loans
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Mar 28, 2019

SBI makes a song and dance about home loans

Watch the films conceptualised by Rediffusion here