branding

Nov 27, 2019

Opinion: We don't need no education

Here’s how storytelling builds education brands

Oct 25, 2019

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

Sep 27, 2019

'Consumers are trusting influencers lesser': IPG study

IPG Group's MD, Terry Peigh, reveals findings from the 'New Realities' report

Jul 25, 2019

Weekend Watch: Setu plays eyes, eyes, baby in the digital age

Watch the films conceptualised by Lowe Lintas here

Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here