The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?
Watch the campaign conceptualised by Contract India here
A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales
At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.
Watch the film conceptualised by Leo Burnett India here
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
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