branding
Opinion: How ‘balidan’ will help brand Dhoni
The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?
Shoppers Stop says women are worth their wait
Watch the campaign conceptualised by Contract India here
CEAT appoints Amit Tolani as its marketing head
A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales
“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.
Spotify captures the moments of sneaking away with dad's car
Watch the film conceptualised by Leo Burnett India here
Blog: The world's most difficult branding exercise
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
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