branding
Slow and steady wins the brand
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.
Pepsi’s ‘Stiiiiing’ shows culture beats branding
By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.
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Search me if you can: Fashion’s SEO shake-up
Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.
From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
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