branding

Feb 27, 2024

The CMO's MO: Work culture is the freedom to critique - Nitin Mehta

Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed

Feb 20, 2024

The Body Shop: Mourn its passing but celebrate its impact

So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith

Feb 15, 2024

The CMOs MO: The single biggest opportunity is the premiumisation trend - Swati Rathi

Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music

Feb 14, 2024

Bigbasket weaves together an endearing tale of enduring love

Watch the film conceptualised by Humour Me here

Feb 09, 2024

Brand ambassador round-up: Week of 12 February

Read about who has signed the likes of Kartik Aaryan, Ajay Devgn, Tamannaah Bhatia and Ravi Kishan