branding

Sep 03, 2025

Landor’s coolest test: When a garment becomes a brand bet

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.

Aug 13, 2025

Slow and steady wins the brand

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Jun 15, 2025

Pepsi’s ‘Stiiiiing’ shows culture beats branding

By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.

May 15, 2025

Search me if you can: Fashion’s SEO shake-up

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

May 14, 2025

From followers to fanatics: Brands chase micro-movements

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Apr 02, 2025

AI voices in advertising: Amplifying creativity or diminishing authenticity?

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?