branding
Branding meets legal as Sourabh Mishra launches Azendor
Ad man Mishra teams up with business lawyer Indranil Banerjee for their new service offering
Blog: Lux and the art of serenading film stars
The third part of our series on celebrating 250 years of celebrity endorsements.
Cannes Lions 2016: "You're not a brand unless you have a point of view": Under Armour's Kevin Plank
With agency partner David Droga of Droga5, Plank discussed the rise of the brand and fundamentals of their partnership
The IAA Silver Jubilee Summit gets underway, with substance and sizzle
Amitabh Kant and Shah Rukh Khan set the tone for three-day event that kicked off on 3 September in Kochi
Stumbling blocks: how Lego almost failed to build a brand
With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding
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