branding

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Branding meets legal as Sourabh Mishra launches Azendor
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Jan 08, 2019

Branding meets legal as Sourabh Mishra launches Azendor

Ad man Mishra teams up with business lawyer Indranil Banerjee for their new service offering

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Blog: Lux and the art of serenading film stars
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Oct 04, 2018

Blog: Lux and the art of serenading film stars

The third part of our series on celebrating 250 years of celebrity endorsements.

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R.I.P. Anand Halve
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Nov 23, 2016

R.I.P. Anand Halve

The co-founder of Chlorophyll is no more

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Cannes Lions 2016:
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Jun 23, 2016

Cannes Lions 2016: "You're not a brand unless you have a point of view": Under Armour's Kevin Plank

With agency partner David Droga of Droga5, Plank discussed the rise of the brand and fundamentals of their partnership

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The IAA Silver Jubilee Summit gets underway, with substance and sizzle
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Sep 04, 2015

The IAA Silver Jubilee Summit gets underway, with substance and sizzle

Amitabh Kant and Shah Rukh Khan set the tone for three-day event that kicked off on 3 September in Kochi

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Stumbling blocks: how Lego almost failed to build a brand
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May 04, 2015

Stumbling blocks: how Lego almost failed to build a brand

With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding

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