branding

Premium
Opinion: How ‘balidan’ will help brand Dhoni
Premium
Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

Premium
Shoppers Stop says women are worth their wait
Premium
May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

Premium
CEAT appoints Amit Tolani as its marketing head
Premium
Apr 08, 2019

CEAT appoints Amit Tolani as its marketing head

A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales

Premium
“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
Premium
Apr 02, 2019

“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla

At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.

Premium
Spotify captures the moments of sneaking away with dad's car
Premium
Apr 01, 2019

Spotify captures the moments of sneaking away with dad's car

Watch the film conceptualised by Leo Burnett India here

Premium
Blog: The world's most difficult branding exercise
Premium
Mar 31, 2019

Blog: The world's most difficult branding exercise

What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.