brand storytelling
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1 day ago
The new frontier in brand storytelling
IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Dec 16, 2024
Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign
The world of music has lost its rhythm with Ustad Zakir Hussain’s passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.
Oct 09, 2024
Harmonious marketing: When creativity meets performance measurements
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.
Apr 15, 2014
Babita’s blog: Break That Duration Barrier
Writing a story without the duration leash seems to be harder than we imagined, says the author
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