brand safety
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores
Opinion: 'Brands need to note how reputation could be compromised'
To create a better and safer environment for brands, one must integrate human intelligence, says the author
TikTok asks users to wait a second to reflect
Watch the films conceptualised by The Glitch here
Insights from Oath’s Masterclass on ‘Evolving Programmatic’
Oath recently conducted a session on ‘Evolving Programmatic: What every marketer needs to know’ at ad:tech Mumbai. Insights and a wrap from this Masterclass.
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