brand safety

Sep 13, 2023

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores

May 07, 2020

Opinion: 'Brands need to note how reputation could be compromised'

To create a better and safer environment for brands, one must integrate human intelligence, says the author

Aug 20, 2019

TikTok asks users to wait a second to reflect

Watch the films conceptualised by The Glitch here