Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores
To create a better and safer environment for brands, one must integrate human intelligence, says the author
Watch the films conceptualised by The Glitch here
Oath recently conducted a session on ‘Evolving Programmatic: What every marketer needs to know’ at ad:tech Mumbai. Insights and a wrap from this Masterclass.
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