bollywood
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
McDonald's bets on boba, Bollywood and bold branding
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
From star power to feed power: Who sells more?
India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.
Goafest 2025 reveals line-up of industry leaders and celebrities for the show
The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
