bollywood
Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
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Dharmendra, Bollywood’s ‘He-Man’, passes away at 89
With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.
Why Shah Rukh Khan still rules India’s brand universe at 60
From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?
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Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
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How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
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McDonald's bets on boba, Bollywood and bold branding
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
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