As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.
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WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.
Ad:tech New Delhi 2026 highlights why marketing is at the edge of change
One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.
Indeed’s CMO on marketing through a tougher and selective hiring market
Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.
Beyond the heroine: Can Indian entertainment rewrite its own script?
In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.
Famous Innovations bolsters second rung of leadership
The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.
‘Still finding its feet’: Underwhelming early returns for ChatGPT Ads
Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.
Coach and Kate Spade parent taps Dentsu to consolidate APAC media business
Exclusive: The three-year mandate spans brand and performance media planning and buying.
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