Hot on the heels of rebrands at YouTube and Yahoo, Microsoft's Bing has been become the latest digital brand to undergo a visual identity overhaul.
Latest offerings hinge on real - time resonance and relevance.
Richard Dunmall, senior vice president and managing director, EMEA, Microsoft Advertiser and Publisher Solutions Group, chats with Campaign India’s Bindu Nair Maitra. Listen to him discuss various issues, below: In the first audio clip, Dunmall speaks about India’s role for Microsoft.
Microsoft has broken its launch campaign for Bing. Conceptualised by JWT, the campaign aims to position Bing not just as a search engine but as a 'results engine', a solution for overload of digital information. Watch the TVC here:
Microsoft has launched its new search engine platform Bing which is set to take on arch rival Google. The Redmond headquartered company that is said to be investing close to $100 million on a new ad campaign, to be created by JWT, to promote the new offering has stated that the new campaign will not be taking on rivals like Yahoo! and Google, but will instead look at convincing users to rethink the way they search for things online. Code named Kumo during its development phase internally, Bing claims to offer better search results from generic search terms.
Microsoft's Bing search engine will launch fully in Asia later this year following a beta-launch on 3 June.Bing, which was internally code-named Kumo during its development, will have a hard launch in the United States and Canada June 3 and will be introduced in beta form everywhere else worldwide that same day. The product, which is poised to directly take on Google as Microsoft’s flagship search engine, will be marketed through a US$100 million campaign.
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