big bazaar

Apr 29, 2021

For brands, speed and agility are game-changers during such a crisis: Pawan Sarda, Future Group

The group CMO – digital, marketing and e-commerce at the company sheds light on the lessons carried forward to this year from 2020’s lockdown

Feb 05, 2021

Creative critique from a gender lens: 25-29 January

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Aug 31, 2020

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

Oct 19, 2018

Weekend Watch: Big Bazaar lights up travellers' Diwali

Watch the film conceptualised by DDB Mudra here