The Australian-born digital futurist and marketer suggests that the industry may be over-engineering what was once a straightforward craft: building human connection.
LATEST
Secrets from a timeless voice: What today’s creators can learn from Asha Bhosle’s success
Conventional digital wisdom says pick a niche and stay there. The legendary singer built a brand on defying that advice.
The Publicis-Microsoft partnership and the rise of a closed-loop economy
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.
Bisleri turns hydration into RCB behind-the-scenes film
Bisleri collaborates with Royal Challengers Bengaluru on a digital-first campaign that reframes hydration through a humorous behind-the-scenes storytelling format.
Havas grows 2.5% in Q1 as acquisitions make initial impact
Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.
Adidas reviews £377 million global media account
WPP Media’s EssenceMediacom is the incumbent.
The Times of India named #2 brand in WARC’s ACT Good Report 2026
Two of its campaigns – ‘Ink of Democracy’ by Havas Worldwide India and ‘#UnPlasticIndia’ by VML – was named in the top 20 most impactful campaigns globally.
Dentsu bags integrated marketing mandate for Hell Energy Drink
The mandate was awarded following a multi-agency pitch and will be managed by dentsu’s Mumbai office.
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