beverage segment

Mar 23, 2009

Tata Tea forays into beverage market with T!ON

Tata Tea has announced its foray into the Rs 10,000 crore branded cold drink market with the launch of T!ON, a cold beverage targeted at the youth market. The new product is available in three flavours – Mango Rush, Peach Punch and Apple Buzz. Chennai has been selected as the launch market for T!ON, and the drink will later be rolled out nationally in a phased manner.