#beauty | Campaign India

Charlotte Tilbury launches Rulebook for Brides starring Sobhita Dhulipala

Dec 10, 2025

Campaign India Team

Charlotte Tilbury launches Rulebook for Brides starring Sobhita Dhulipala

The five-part bridal beauty series features Sobhita Dhulipala as the brand’s new beauty muse.

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Nov 10, 2025

Campaign India Team

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Swiss Beauty’s new campaign with Taapsee Pannu captures the confidence and individuality of modern women during India’s high-energy wedding season.

Foxtale reframes glow as agency, not obligation

Oct 01, 2025

Vinita Bhatia

Foxtale reframes glow as agency, not obligation

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

K-Beauty in India: From fandom to formulas, pricing becomes the real battle

Aug 25, 2025

Campaign India Team

K-Beauty in India: From fandom to formulas, pricing becomes the real battle

The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.

Kohl hard truths: When nostalgia meets no-smudge tech

May 07, 2025

Campaign India Team

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

Mar 21, 2025

Vinita Bhatia

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.