beauty
Mar 21, 2025
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
Nov 28, 2024
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Jun 13, 2024
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
Oct 17, 2011
MMGB: The last bastion of automotive lust
Watch the TVC of Forza Motorsport 4 for Microsoft Xbox 360
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