beauty

Oct 01, 2025

Foxtale reframes glow as agency, not obligation

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

Aug 25, 2025

K-Beauty in India: From fandom to formulas, pricing becomes the real battle

The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.

May 07, 2025

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

Mar 21, 2025

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.

Nov 28, 2024

Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

Jun 13, 2024

Mira Kapoor seeks to spark honest conversations for Akind skincare brand

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.