Identity underlines work philosophy involving partnerships for cracking and bringing alive the ‘big idea’
With declining margins agency compensation will depend even more on value additions, finds Rishi Vora
GLOBAL - Bates Asia and CHI & Partners have joined forces to establish a new network that doubles the size of both agencies and spans 16 offices.
Mayo is to make the official transition from his role as president of Ogilvy & Mather Advertising early in November
Shephali Bhatt finds out whether agencies here can avoid or deal with a crisis like MEC UK has found itself in
31 May 2012 will be his last day at the agency
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