baseline ventures

Mar 21, 2022

News updates - week of 21 March

In the news: Baseline Ventures, Hindware, Filter Coffee, Prose Integrated

Feb 16, 2022

Baseline Ventures files legal notice against Discovery Communications

Baseline's feud with the Volleyball Federation of India extends to Discovery as the channel signs a broadcasting agreement with the latter

Jan 21, 2022

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

Aug 09, 2021

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

Aug 06, 2021

Blog: To congratulate PV Sindhu or not to congratulate her?

Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author

Mar 18, 2019

'Emotion generates passion': Joan Oliver Fontanet

A panel at Star FLOW spoke about how sporting properties are the right fit for brands looking to get an emotional connect with consumers

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