baseline ventures
News updates - week of 21 March
In the news: Baseline Ventures, Hindware, Filter Coffee, Prose Integrated
Baseline Ventures files legal notice against Discovery Communications
Baseline's feud with the Volleyball Federation of India extends to Discovery as the channel signs a broadcasting agreement with the latter
Brand Sania Mirza: A grand slam for advertisers?
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
Paris Olympics 2024: Brand lessons from Tokyo
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Blog: To congratulate PV Sindhu or not to congratulate her?
Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author
'Emotion generates passion': Joan Oliver Fontanet
A panel at Star FLOW spoke about how sporting properties are the right fit for brands looking to get an emotional connect with consumers
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