There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.
Watch the ad film conceptualised by 180 Amsterdam here
Watch the films conceptualised by Memac Ogilvy here
Writing from the Mobile World Congress in Barcelona, the CEO of Havas Media UK reminds us that business and marketing both start and end with the customer
WATCH the ad film created by Stardust here
WATCH the online film created by Iris Worldwide here
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