bajaj

Aug 04, 2025

Rush hour or risk hour? Pulsar’s youth gambit

Bajaj’s Pulsar urges Gen Z to ditch the scroll and feel the rush — but is stunting the right high to sell?

Jan 30, 2017

Opinion: I Say India First

Brands made a beeline to flaunt their patriotic genes around Republic Day. Can everybody win?

Dec 29, 2016

Rewind 2016: Positioning and differentiation: The Bajaj way

The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V

Dec 17, 2016

Effies 2016: Images from the awards night

MullenLowe Lintas Group retained the 'Agency of the Year' title while HUL retained the 'Client of the Year' accolade