Jan 30, 2017

Opinion: I Say India First

Brands made a beeline to flaunt their patriotic genes around Republic Day. Can everybody win?

Dec 29, 2016

Rewind 2016: Positioning and differentiation: The Bajaj way

The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V

Dec 17, 2016

Effies 2016: Images from the awards night

MullenLowe Lintas Group retained the 'Agency of the Year' title while HUL retained the 'Client of the Year' accolade

Aug 01, 2016

2016 Agency-Marketer Partnership Award winners announced

Campaign Asia-Pacific, in association with The Observatory, reveals the winners of the 2016 Agency | Marketer Partnership (AMP) Awards