b2b marketing
Adobe takes a stab at rewriting B2B playbook with agentic AI tools
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
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Lenovo shifts from awareness to experience to sell enterprise AI
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
Tattooed logos and untouched legacies: Tally’s branding paradox
The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through incremental brand refreshes.
Razorpay hands over the mic, not the message
The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
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Plain? Predictable? Think again. B2B marketing is a hot potato
Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.
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