automotive
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Auto brands adopt CTV and remote-enabled formats for engagement
A new VDO.AI study indicates strong festive-season momentum for India’s automotive category alongside a measurable shift in digital advertising preferences.
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Nissan Motor India engages young learners with ‘Nissan Little Champs’
Nissan Motor India hosted ‘Nissan Little Champs’ to introduce children to automotive basics through hands-on workshops across its service centres.
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Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Volkswagen Beetle celebrates "The last mile"
Watch the film conceptualised by Johannes Leonardo
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